CaterConcierge is a B2B start-up whose goal is to provide companies & individuals with access to exceptional caterers, and superior 'concierge-style' service. My role is Chief Creative. Below is the scope of my work:
- Website Redesign: Designed layout, UI, copy, images, formatted restaurant logos, and online ordering process (worked alongside developer).
- Marketing Collateral: Designed 'leave-behind' collateral pieces and copy. Designed 'Bookmark' to hand out at trade shows, and 80' vertical trade-show banner.
- Advertising: Designed full-page ad for Improper Bostonian Magazine, which showcased CaterConcierge and our partner restaurant Zocalo.
- Investor Presentation: Designed investor pitch deck for acquiring funding. Analyzed data, built graphs, and designed all graphics.
TOOLS USED:
- Photoshop, Illustrator, InDesign, PowerPoint, Excel, HTML
I began working at Fidelity in September, 2011 as a Communication Analyst (a.k.a. Corporate Graphic Designer). In July 2015, I was promoted to Communications Design Manger. I've had the amazing opportunity to work on a wide array of projects, ranging from presentation design (both print and digital), to data-visualization, infographics, web design, UX/UI design, logo design, project management, and much more.
Much of my work is confidential and cannot be shown here, but I've chosen a few pieces, stripped the data and replaced with 'dummy' data to give you a sense of my design style.
In descending order, below is the scope of my work:
Images 1-4: Large format presentation samples designed for the digital display wall (composed of twelve 55' LCD screens, creating a 7680 x 3240px canvas). NOTE: the black lines running through the images are the intersections of the screens)
Images 5-7: PowerPoint template designed & branded for the Strategy and Planning Group.
Images 8-14: Vector design used for an executive communications meeting.
Images 15-18: Interactive 'Site Visit' presentation, optimized for iPad viewing, which serves as the daily agenda for the senior executive team, with links to download presentations. Also provides additional info about site visited.
Images 19-20: Cyviz Display Guide print document outlines steps how-to-use specialized presentation room equipment.
TOOLS USED:
- Photoshop, Illustrator, InDesign, PowerPoint, Excel, Scala
The Speech Improvement Company is located in Brookline, MA, and specializes in providing exceptional public speaking lessons and coaching. My work for the company involved refreshing their standard company Powerpoint template. They needed a Powerpoint template that enabled each Speaking Coach to easily build stunning presentations on their own, with no design support, for informational & pitch-presentions to business executives.
Zocalo is an upscale restaurant serving Mexican cuisine. I worked as a contractor to re-fresh their brand image. Below is the scope of my work:
- Re-freshed logo.
- Designed new menus for lunch, dinner, brunch, drinks & dessert, and takeout.
- Designed ad for Improper Bostonian Magazine, featuring catering partner CaterConcierge
- Designed business cards
TOOLS USED:
- Photoshop, Illustrator, InDesign
Toast Tab is a cutting-edge restaurant POS system start-up. I was hired as a contractor to work on various design projects. Below is the scope of my work:
- Trade show booth design: Designed large format, 10' banner-backdrop.
- Website: Designed and built 'micro-site' for a Toast Tab sales consultant, consisting of landing page and sign-up page. Incorporated parallax images, which scroll at a faster speed in the background, to give the effect of depth.
- Marketing Collateral: Designed 'welcome kit' for new customers, and numerous other 'leave-behind' pieces.
TOOLS USED:
- Photoshop, Illustrator, Joomla, HTML
DinnerZoo.com was my passion project for many years. It is a Yelp-style restaurant-review site, with a focus on ease-of-use and navigability. Below is the scope of my work:
- Designed logo
- Web Design: Designed all graphics, UI/UX (worked alongside web developer)
- Data: Researched all restaurants in Boston, and uploaded basic info about each restaurant (i.e. restaurant name, location, cuisine type, phone, fax, link to menu, daily specials, etc...).
TOOLS USED
- Photoshop, Illustrator, Flash, Joomla, jReviews, Excel, HTML
ChancellorOfDesign.com was my very first passion project. It is a free social networking site for young artists and graphic designers to connect, share work, sell their work, compete in design contests, and find jobs. The community is still active with just over 500 members. Below is the scope of my work:
- Designed logo
- Web Design: Built and designed website, UI/UX, and all graphics and layouts.
- Design Contests: Hosted design contests on behalf of clients looking for crowdsourced design from Chancellor of Design members.
- Marketing: Advertised on Facebook, google ad words, linked-in, twitter, stumble upon, reddit, and more. Wrote copy, designed images
TOOLS USED:
- Photoshop, Illustrator, Joomla, HTML
I designed and mounted our wedding invitation